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Deal Sheet: 2026 Nautilus Reserve
Uptown Lincoln · Wauwatosa, WI · VIN: 5LMPJ8K44TJ065645
Negotiation Guide
Opening Offer
$73,252
Fair Price
$74,752
Walk Away Above
$73,571
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$64,427
Est. Invoice$66,599
Holdback (est.)$2,172
MSRP (Sticker)$72,390
Asking Price$77,390
Markup+$5,000
Est. Dealer Margin on This Car$12,963
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory98 vehicles
Avg Markup (All Models)+$449
Avg Markup (Nautilus)+$5,000
% Below MSRP65%
Avg Days to Sell20 days
Avg Sold Markup+$106
Price History
Jul 9, 2026$74,390 → $77,390(+$3,000)
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