Deal Sheet: 2026 Nautilus Reserve

Bill Collins Lincoln · Louisville, KY · VIN: 5LMPJ8K44TJ057982

Negotiation Guide

Opening Offer

$73,534

Fair Price

$75,034

Walk Away Above

$74,190

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$65,277

Est. Invoice$67,477

Holdback (est.)$2,200

MSRP (Sticker)$73,345

Asking Price$78,345

Markup+$5,000

Est. Dealer Margin on This Car$13,068

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory399 vehicles

Avg Markup (All Models)-$19

Avg Markup (Nautilus)+$5,000

% Below MSRP66%

Avg Days to Sell22 days

Avg Sold Markup-$421

Price History

Jul 9, 2026$75,345 → $78,345(+$3,000)

Cheaper Nautilus Reserve Inventory

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+$5,000$74,72046d

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+$5,000$79,29546d

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+$5,000$80,46016d

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+$5,000$75,35546d

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+$5,000$78,59532d

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+$5,000$71,99032d

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+$5,000$75,59532d

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+$5,000$75,69532d