Deal Sheet: 2026 Nautilus Reserve

Palmetto Lincoln · Charleston, SC · VIN: 5LMPJ8K43TJ071176

Negotiation Guide

Opening Offer

$74,457

Fair Price

$75,957

Walk Away Above

$74,776

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$65,500

Est. Invoice$67,707

Holdback (est.)$2,208

MSRP (Sticker)$73,595

Asking Price$78,595

Markup+$5,000

Est. Dealer Margin on This Car$13,095

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$908

Avg Markup (Nautilus)+$5,000

% Below MSRP80%

Avg Days to Sell23 days

Avg Sold Markup-$634

Price History

Jul 9, 2026$75,595 → $78,595(+$3,000)

Cheaper Nautilus Reserve Inventory

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+$5,000$74,72046d

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+$5,000$79,29546d

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+$5,000$77,49046d

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+$5,000$80,46016d

Reineke Ford of TiffinTiffin, OH

+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d