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Deal Sheet: 2026 Nautilus Reserve
Sedano Lincoln · La Mesa, CA · VIN: 5LMPJ8K43TJ066950
Negotiation Guide
Opening Offer
$73,502
Fair Price
$75,002
Walk Away Above
$73,821
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$64,650
Est. Invoice$66,829
Holdback (est.)$2,179
MSRP (Sticker)$72,640
Asking Price$77,640
Markup+$5,000
Est. Dealer Margin on This Car$12,990
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory112 vehicles
Avg Markup (All Models)+$4,080
Avg Markup (Nautilus)+$5,000
% Below MSRP6%
Avg Days to Sell21 days
Avg Sold Markup+$1,320
Price History
Jul 9, 2026$74,640 → $77,640(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
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