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Deal Sheet: 2026 Nautilus Reserve
Colwell Lincoln · Mason City, IA · VIN: 5LMPJ8K43TJ022558
Negotiation Guide
Opening Offer
$69,665
Fair Price
$71,165
Walk Away Above
$70,303
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$61,802
Est. Invoice$63,885
Holdback (est.)$2,083
MSRP (Sticker)$69,440
Asking Price$74,440
Markup+$5,000
Est. Dealer Margin on This Car$12,638
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory67 vehicles
Avg Markup (All Models)-$2,358
Avg Markup (Nautilus)+$5,000
% Below MSRP90%
Avg Days to Sell24 days
Avg Sold Markup-$769
Price History
Jul 9, 2026$71,440 → $74,440(+$3,000)
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