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Deal Sheet: 2026 Nautilus Reserve

Lincoln of Midland · Midland, MI · VIN: 5LMPJ8K42TJ069886

Negotiation Guide

Opening Offer
$71,412
Fair Price
$72,912
Walk Away Above
$71,731
  • Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$62,790
Est. Invoice$64,906
Holdback (est.)$2,117
MSRP (Sticker)$70,550
Asking Price$75,550
Markup+$5,000
Est. Dealer Margin on This Car$12,761
Percentile100% of inventory is priced lower
Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days

Dealer Profile

Inventory33 vehicles
Avg Markup (All Models)+$1,470
Avg Markup (Nautilus)+$5,000
% Below MSRP42%
Avg Days to Sell16 days
Avg Sold Markup+$167

Price History

Jul 9, 2026$72,550$75,550(+$3,000)