← Vehicle Details
Deal Sheet: 2026 Nautilus Reserve
Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LMPJ8K42TJ067510
Negotiation Guide
Opening Offer
$75,807
Fair Price
$77,307
Walk Away Above
$76,126
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$66,701
Est. Invoice$68,949
Holdback (est.)$2,248
MSRP (Sticker)$74,945
Asking Price$79,945
Markup+$5,000
Est. Dealer Margin on This Car$13,244
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory202 vehicles
Avg Markup (All Models)+$3,708
Avg Markup (Nautilus)+$5,000
% Below MSRP16%
Avg Days to Sell19 days
Avg Sold Markup+$1,395
Price History
Jul 9, 2026$76,945 → $79,945(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$77,49046d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
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+$5,000$71,99032d
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+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,69532d