Deal Sheet: 2026 Nautilus Reserve

Hennessy Lincoln Atlanta · Atlanta, GA · VIN: 5LMPJ8K42TJ057981

Negotiation Guide

Opening Offer

$74,624

Fair Price

$76,124

Walk Away Above

$75,285

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$66,256

Est. Invoice$68,489

Holdback (est.)$2,233

MSRP (Sticker)$74,445

Asking Price$79,445

Markup+$5,000

Est. Dealer Margin on This Car$13,189

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory411 vehicles

Avg Markup (All Models)-$39

Avg Markup (Nautilus)+$5,000

% Below MSRP66%

Avg Days to Sell23 days

Avg Sold Markup-$615

Price History

Jul 9, 2026$76,445 → $79,445(+$3,000)

Cheaper Nautilus Reserve Inventory

Lincoln of FranklinFranklin, TN

+$5,000$74,72046d

Evergreen LincolnIssaquah, WA

+$5,000$79,29546d

Ford Lincoln of LafayetteLafayette, IN

+$5,000$77,49046d

LaFontaine Lincoln Grand RapidsGrand Rapids, MI

+$5,000$80,46016d

Reineke Ford of TiffinTiffin, OH

+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d