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Deal Sheet: 2026 Nautilus Reserve
Don Franklin Lincoln · London, KY · VIN: 5LMPJ8K42TJ051050
Negotiation Guide
Opening Offer
$73,034
Fair Price
$74,534
Walk Away Above
$73,687
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$64,828
Est. Invoice$67,013
Holdback (est.)$2,185
MSRP (Sticker)$72,840
Asking Price$77,840
Markup+$5,000
Est. Dealer Margin on This Car$13,012
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory77 vehicles
Avg Markup (All Models)+$338
Avg Markup (Nautilus)+$5,000
% Below MSRP66%
Avg Days to Sell28 days
Avg Sold Markup-$783
Price History
Jul 9, 2026$74,840 → $77,840(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$77,49046d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
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+$5,000$71,99032d
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+$5,000$75,59532d
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+$5,000$75,69532d