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Deal Sheet: 2026 Nautilus Reserve
Hooks Lincoln · Fort Worth, TX · VIN: 5LMPJ8K42TJ023460
Negotiation Guide
Opening Offer
$72,306
Fair Price
$73,806
Walk Away Above
$72,955
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$64,173
Est. Invoice$66,337
Holdback (est.)$2,163
MSRP (Sticker)$72,105
Asking Price$77,105
Markup+$5,000
Est. Dealer Margin on This Car$12,932
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)+$4,033
Avg Markup (Nautilus)+$5,000
% Below MSRP3%
Avg Days to Sell20 days
Avg Sold Markup+$1,284
Price History
Jul 9, 2026$74,105 → $77,105(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$77,49046d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$71,99032d
Parks Lincoln of TampaTampa, FL
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+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,69532d