Deal Sheet: 2026 Nautilus Reserve

Dorsch Lincoln · Green Bay, WI · VIN: 5LMPJ8K42TJ001331

Negotiation Guide

Opening Offer

$74,946

Fair Price

$76,446

Walk Away Above

$75,608

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$66,545

Est. Invoice$68,788

Holdback (est.)$2,243

MSRP (Sticker)$74,770

Asking Price$79,770

Markup+$5,000

Est. Dealer Margin on This Car$13,225

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory113 vehicles

Avg Markup (All Models)+$673

Avg Markup (Nautilus)+$5,000

% Below MSRP62%

Avg Days to Sell21 days

Avg Sold Markup-$165

Price History

Jul 9, 2026$76,770 → $79,770(+$3,000)

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