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Deal Sheet: 2026 Nautilus Reserve
Gordie Boucher Lincoln · West Allis, WI · VIN: 5LMPJ8K41TJ995714
Negotiation Guide
Opening Offer
$72,952
Fair Price
$74,452
Walk Away Above
$73,271
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$64,160
Est. Invoice$66,323
Holdback (est.)$2,163
MSRP (Sticker)$72,090
Asking Price$77,090
Markup+$5,000
Est. Dealer Margin on This Car$12,930
Percentile100% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)+$4,110
Avg Markup (Nautilus)+$5,000
% Below MSRP6%
Avg Days to Sell21 days
Avg Sold Markup+$1,734
Price History
Jul 9, 2026$74,090 → $77,090(+$3,000)
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