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Deal Sheet: 2026 Nautilus Reserve
Kayser Lincoln · Madison, WI · VIN: 5LMPJ8K41TJ037303
Negotiation Guide
Opening Offer
$69,071
Fair Price
$70,571
Walk Away Above
$69,705
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$61,268
Est. Invoice$63,333
Holdback (est.)$2,065
MSRP (Sticker)$68,840
Asking Price$73,840
Markup+$5,000
Est. Dealer Margin on This Car$12,572
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory225 vehicles
Avg Markup (All Models)+$658
Avg Markup (Nautilus)+$5,000
% Below MSRP59%
Avg Days to Sell19 days
Avg Sold Markup-$1,008
Price History
Jul 9, 2026$70,840 → $73,840(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$80,46016d
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+$5,000$75,35546d
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