Deal Sheet: 2026 Nautilus Reserve

Steve Link Ford Lincoln, Inc. · Grinnell, IA · VIN: 5LMPJ8K41TJ021585

Negotiation Guide

Opening Offer

$73,034

Fair Price

$74,534

Walk Away Above

$73,687

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$64,828

Est. Invoice$67,013

Holdback (est.)$2,185

MSRP (Sticker)$72,840

Asking Price$77,840

Markup+$5,000

Est. Dealer Margin on This Car$13,012

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory16 vehicles

Avg Markup (All Models)+$875

Avg Markup (Nautilus)+$5,000

% Below MSRP50%

Avg Days to Sell23 days

Avg Sold Markup-$1,045

Price History

Jul 9, 2026$74,840 → $77,840(+$3,000)

Cheaper Nautilus Reserve Inventory

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+$5,000$74,72046d

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+$5,000$79,29546d

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+$5,000$77,49046d

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+$5,000$80,46016d

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+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d