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Deal Sheet: 2026 Nautilus Reserve
Diffee Lincoln · El Reno, OK · VIN: 5LMPJ8K40TJ072382
Negotiation Guide
Opening Offer
$70,002
Fair Price
$71,502
Walk Away Above
$70,321
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$61,535
Est. Invoice$63,609
Holdback (est.)$2,074
MSRP (Sticker)$69,140
Asking Price$74,140
Markup+$5,000
Est. Dealer Margin on This Car$12,605
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory199 vehicles
Avg Markup (All Models)+$990
Avg Markup (Nautilus)+$5,000
% Below MSRP51%
Avg Days to Sell24 days
Avg Sold Markup+$139
Price History
Jul 9, 2026$71,140 → $74,140(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$71,99032d
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