Deal Sheet: 2026 Nautilus Reserve

Randy Marion Ford Lincoln, LLC · Statesville, NC · VIN: 5LMPJ8K40TJ070924

Negotiation Guide

Opening Offer

$73,152

Fair Price

$74,652

Walk Away Above

$73,471

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$64,338

Est. Invoice$66,507

Holdback (est.)$2,169

MSRP (Sticker)$72,290

Asking Price$77,290

Markup+$5,000

Est. Dealer Margin on This Car$12,952

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$891

Avg Markup (Nautilus)+$5,000

% Below MSRP81%

Avg Days to Sell23 days

Avg Sold Markup-$273

Price History

Jul 9, 2026$74,290 → $77,290(+$3,000)

Cheaper Nautilus Reserve Inventory

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+$5,000$74,72046d

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+$5,000$79,29546d

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+$5,000$80,46016d

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+$5,000$75,35546d

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+$5,000$78,59532d

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+$5,000$71,99032d

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+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d