Deal Sheet: 2026 Nautilus Reserve

Lincoln of Cincinnati · Cincinnati, OH · VIN: 5LMPJ8K40TJ069868

Negotiation Guide

Opening Offer

$75,057

Fair Price

$76,557

Walk Away Above

$75,376

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$66,034

Est. Invoice$68,259

Holdback (est.)$2,226

MSRP (Sticker)$74,195

Asking Price$79,195

Markup+$5,000

Est. Dealer Margin on This Car$13,161

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$3,157

Avg Markup (Nautilus)+$5,000

% Below MSRP27%

Avg Days to Sell20 days

Avg Sold Markup+$1,268

Price History

Jul 9, 2026$76,195 → $79,195(+$3,000)

Cheaper Nautilus Reserve Inventory

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+$5,000$74,72046d

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+$5,000$79,29546d

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+$5,000$77,49046d

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+$5,000$80,46016d

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+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d