Deal Sheet: 2026 Nautilus Reserve

Eau Claire Lincoln · Eau Claire, WI · VIN: 5LMPJ8K40TJ067280

Negotiation Guide

Opening Offer

$79,872

Fair Price

$81,372

Walk Away Above

$80,191

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$70,319

Est. Invoice$72,689

Holdback (est.)$2,370

MSRP (Sticker)$79,010

Asking Price$84,010

Markup+$5,000

Est. Dealer Margin on This Car$13,691

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$737

Avg Markup (Nautilus)+$5,000

% Below MSRP77%

Avg Days to Sell22 days

Avg Sold Markup-$810

Price History

Jul 9, 2026$81,010 → $84,010(+$3,000)

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