Deal Sheet: 2026 Nautilus Reserve

White's Canyon Lincoln · Spearfish, SD · VIN: 5LMPJ8K40TJ064928

Negotiation Guide

Opening Offer

$73,252

Fair Price

$74,752

Walk Away Above

$73,571

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$64,427

Est. Invoice$66,599

Holdback (est.)$2,172

MSRP (Sticker)$72,390

Asking Price$77,390

Markup+$5,000

Est. Dealer Margin on This Car$12,963

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$612

Avg Markup (Nautilus)+$5,000

% Below MSRP82%

Avg Days to Sell23 days

Avg Sold Markup-$32

Price History

Jul 9, 2026$74,390 → $77,390(+$3,000)

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