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Deal Sheet: 2026 Nautilus Reserve
Korum Lincoln · Puyallup, WA · VIN: 5LMPJ8K40TJ062046
Negotiation Guide
Opening Offer
$78,412
Fair Price
$79,912
Walk Away Above
$78,731
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$69,020
Est. Invoice$71,346
Holdback (est.)$2,327
MSRP (Sticker)$77,550
Asking Price$82,550
Markup+$5,000
Est. Dealer Margin on This Car$13,531
Percentile100% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$4,229
Avg Markup (Nautilus)+$5,000
% Below MSRP6%
Avg Days to Sell18 days
Avg Sold Markup+$1,235
Price History
Jul 9, 2026$79,550 → $82,550(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
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+$5,000$71,99032d
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