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Deal Sheet: 2026 Nautilus Reserve
Ray Pearman Lincoln, Inc · Huntsville, AL · VIN: 5LMPJ8K40TJ045036
Negotiation Guide
Opening Offer
$77,859
Fair Price
$79,359
Walk Away Above
$78,535
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$69,162
Est. Invoice$71,493
Holdback (est.)$2,331
MSRP (Sticker)$77,710
Asking Price$82,710
Markup+$5,000
Est. Dealer Margin on This Car$13,548
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)+$4,222
Avg Markup (Nautilus)+$5,000
% Below MSRP6%
Avg Days to Sell22 days
Avg Sold Markup+$1,625
Price History
Jul 9, 2026$79,710 → $82,710(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$77,49046d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
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+$5,000$71,99032d
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+$5,000$75,69532d