Deal Sheet: 2026 Navigator Black Label L

Bozard Lincoln · Saint Augustine, FL · VIN: 5LMJJ3TG6TEL02730

Negotiation Guide

Opening Offer

$125,284

Fair Price

$126,784

Walk Away Above

$127,075

• Recent buyers paid ~$489 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$113,355

Est. Invoice$117,176

Holdback (est.)$3,821

MSRP (Sticker)$127,365

Asking Price$130,365

Markup+$3,000

Est. Dealer Margin on This Car$17,010

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold141

Avg Markup+$489

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP84%

Avg Days to Sell25 days

Dealer Profile

Inventory653 vehicles

Avg Markup (All Models)+$928

Avg Markup (Navigator)+$2,105

% Below MSRP62%

Avg Days to Sell20 days

Avg Sold Markup-$177

Price History

Jul 9, 2026$127,365 → $130,365(+$3,000)

Cheaper Navigator Black Label L Inventory

Lincoln of EnglewoodEnglewood, NJ

$0$133,18016d

Sarat LincolnAgawam, MA

$0$133,37516d

Ted Britt Chantilly LincolnChantilly, VA

$0$125,99016d

Moses LincolnSt Albans, WV

$0$131,13516d

Mark Ficken LincolnCharlotte, NC

$0$130,38516d

Lincoln of MemphisMemphis, TN

$0$131,73516d

Gary Yeomans Lincoln OcalaOcala, FL

$0$130,88516d

Bayway LincolnHouston, TX

$0$128,14016d

Bayway LincolnHouston, TX

$0$129,09016d

Bayway LincolnHouston, TX

$0$130,14016d