Deal Sheet: 2027 Navigator Black Label L

Pugmire Lincoln of Marietta · Marietta, GA · VIN: 5LMJJ3TG5VEL00163

This Is Already a Great Deal

Opening Offer

$124,238

Asking Price

$128,080

Max Price

$128,080

• Recent buyers paid ~$489 above MSRP
• Asking price is already $489 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$113,991

Est. Invoice$117,834

Holdback (est.)$3,842

MSRP (Sticker)$128,080

Asking Price$128,080

Markup$0

Est. Dealer Margin on This Car$14,089

Percentile44% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold141

Avg Markup+$489

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP84%

Avg Days to Sell25 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)+$3,980

Avg Markup (Navigator)+$2,057

% Below MSRP11%

Avg Days to Sell24 days

Avg Sold Markup+$2,197

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