Deal Sheet: 2027 Navigator Reserve

Planet Lincoln · Spring, TX · VIN: 5LMJJ2WG9VEL00527

This Is Already a Great Deal

Opening Offer

$100,725

Asking Price

$103,840

Max Price

$103,840

• Recent buyers paid ~$706 above MSRP
• Asking price is already $706 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$92,418

Est. Invoice$95,533

Holdback (est.)$3,115

MSRP (Sticker)$103,840

Asking Price$103,840

Markup$0

Est. Dealer Margin on This Car$11,422

Percentile40% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory1099 vehicles

Avg Markup (All Models)-$980

Avg Markup (Navigator)+$1,810

% Below MSRP80%

Avg Days to Sell22 days

Avg Sold Markup-$585

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