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Deal Sheet: 2027 Navigator Reserve
AutoNation Lincoln Orange Park · Jacksonville, FL · VIN: 5LMJJ2WG1VEL00957
This Is Already a Great Deal
Opening Offer
$103,198
Asking Price
$106,390
Max Price
$106,390
- • Recent buyers paid ~$706 above MSRP
- • Asking price is already $706 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$94,687
Est. Invoice$97,879
Holdback (est.)$3,192
MSRP (Sticker)$106,390
Asking Price$106,390
Markup$0
Est. Dealer Margin on This Car$11,703
Percentile40% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)+$2,924
Avg Markup (Navigator)+$1,500
% Below MSRP37%
Avg Days to Sell16 days
Avg Sold Markup+$211
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