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Deal Sheet: 2026 Navigator Black Label
O. C. Welch Lincoln · Hardeeville, SC · VIN: 5LMJJ2TG7TEL09082
Negotiation Guide
Opening Offer
$124,874
Fair Price
$126,374
Walk Away Above
$126,849
- • Recent buyers paid ~$322 above MSRP
- • Sitting 46 days (avg 23) — extra leverage
Price Breakdown
Est. Dealer Cost$113,319
Est. Invoice$117,139
Holdback (est.)$3,820
MSRP (Sticker)$127,325
Asking Price$130,325
Markup+$3,000
Est. Dealer Margin on This Car$17,006
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold149
Avg Markup+$322
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP89%
Avg Days to Sell23 days
Dealer Profile
Inventory278 vehicles
Avg Markup (All Models)-$680
Avg Markup (Navigator)+$2,200
% Below MSRP76%
Avg Days to Sell24 days
Avg Sold Markup-$743
Price History
Jul 9, 2026$127,325 → $130,325(+$3,000)
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