Deal Sheet: 2026 Navigator Black Label

O. C. Welch Lincoln · Hardeeville, SC · VIN: 5LMJJ2TG7TEL08031

Negotiation Guide

Opening Offer

$120,261

Fair Price

$121,761

Walk Away Above

$122,213

• Recent buyers paid ~$322 above MSRP
• Sitting 46 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$109,172

Est. Invoice$112,852

Holdback (est.)$3,680

MSRP (Sticker)$122,665

Asking Price$125,665

Markup+$3,000

Est. Dealer Margin on This Car$16,493

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold149

Avg Markup+$322

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP89%

Avg Days to Sell23 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$680

Avg Markup (Navigator)+$2,200

% Below MSRP76%

Avg Days to Sell24 days

Avg Sold Markup-$743

Price History

Jul 9, 2026$122,665 → $125,665(+$3,000)

Cheaper Navigator Black Label Inventory

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$0$123,88516d

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$0$127,14016d

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$0$125,88516d

North Park LincolnSan Antonio, TX

$0$130,38016d

North Park LincolnSan Antonio, TX

$0$130,63516d

Robinson Brothers LincolnBaton Rouge, LA

$0$122,73516d

Sewell LincolnOdessa, TX

$0$128,98016d

Germain Lincoln of NaplesNaples, FL

$0$126,08516d

Holman Lincoln Mt. LaurelMount Laurel, NJ

$0$134,34018d

Cortese Ford Lincoln, Inc.Rochester, NY

$0$137,07018d