Deal Sheet: 2026 Navigator Black Label

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LMJJ2TG4TEL12778

Negotiation Guide

Opening Offer

$131,547

Fair Price

$133,047

Walk Away Above

$133,556

• Recent buyers paid ~$322 above MSRP
• Sitting 46 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$119,318

Est. Invoice$123,340

Holdback (est.)$4,022

MSRP (Sticker)$134,065

Asking Price$137,065

Markup+$3,000

Est. Dealer Margin on This Car$17,747

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold149

Avg Markup+$322

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP89%

Avg Days to Sell23 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$1,082

Avg Markup (Navigator)+$1,256

% Below MSRP83%

Avg Days to Sell23 days

Avg Sold Markup-$668

Price History

Jul 9, 2026$134,065 → $137,065(+$3,000)

Cheaper Navigator Black Label Inventory

Lincoln of FranklinFranklin, TN

$0$123,88516d

Bozard LincolnSaint Augustine, FL

$0$127,14016d

Lincoln of FranklinFranklin, TN

$0$125,88516d

North Park LincolnSan Antonio, TX

$0$130,38016d

North Park LincolnSan Antonio, TX

$0$130,63516d

Robinson Brothers LincolnBaton Rouge, LA

$0$122,73516d

Sewell LincolnOdessa, TX

$0$128,98016d

Germain Lincoln of NaplesNaples, FL

$0$126,08516d

Holman Lincoln Mt. LaurelMount Laurel, NJ

$0$134,34018d

Cortese Ford Lincoln, Inc.Rochester, NY

$0$137,07018d