Deal Sheet: 2026 Navigator Reserve

Astro Lincoln · Pensacola, FL · VIN: 5LMJJ2LGXTEL09609

Negotiation Guide

Opening Offer

$103,992

Fair Price

$105,492

Walk Away Above

$105,623

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$94,122

Est. Invoice$97,295

Holdback (est.)$3,173

MSRP (Sticker)$105,755

Asking Price$108,755

Markup+$3,000

Est. Dealer Margin on This Car$14,633

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)+$3,654

Avg Markup (Navigator)+$1,241

% Below MSRP21%

Avg Days to Sell17 days

Avg Sold Markup+$1,328

Price History

Jul 9, 2026$105,755 → $108,755(+$3,000)

Cheaper Navigator Reserve Inventory

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$0$114,14016d