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Deal Sheet: 2027 Navigator Reserve
Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LMJJ2LG8VEL01754
This Is Already a Great Deal
Opening Offer
$116,497
Asking Price
$120,100
Max Price
$120,100
- • Recent buyers paid ~$706 above MSRP
- • Asking price is already $706 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$106,889
Est. Invoice$110,492
Holdback (est.)$3,603
MSRP (Sticker)$120,100
Asking Price$120,100
Markup$0
Est. Dealer Margin on This Car$13,211
Percentile40% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold768
Avg Markup+$706
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP67%
Avg Days to Sell24 days
Dealer Profile
Inventory426 vehicles
Avg Markup (All Models)-$1,082
Avg Markup (Navigator)+$1,256
% Below MSRP83%
Avg Days to Sell23 days
Avg Sold Markup-$668
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