Deal Sheet: 2026 Navigator Reserve

Bob Smith Lincoln, Inc. · Billings, MT · VIN: 5LMJJ2LG8TEL14419

Negotiation Guide

Opening Offer

$104,101

Fair Price

$105,601

Walk Away Above

$105,733

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$94,220

Est. Invoice$97,396

Holdback (est.)$3,176

MSRP (Sticker)$105,865

Asking Price$108,865

Markup+$3,000

Est. Dealer Margin on This Car$14,645

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)+$3,474

Avg Markup (Navigator)+$1,588

% Below MSRP21%

Avg Days to Sell21 days

Avg Sold Markup+$1,333

Price History

Jul 9, 2026$105,865 → $108,865(+$3,000)

Cheaper Navigator Reserve Inventory

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$0$109,63516d

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$0$106,13516d

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Bud Smail LincolnGreensburg, PA

$0$111,09016d

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$0$114,58516d

Fairway LincolnGreenville, SC

$0$113,39016d

Don Franklin Lincoln ElizabethtownElizabethtown, KY

$0$112,02016d

Bill Collins LincolnLouisville, KY

$0$114,14016d

Bill Collins LincolnLouisville, KY

$0$114,14016d