Deal Sheet: 2026 Navigator Reserve

Highland Park Lincoln · Highland Park, IL · VIN: 5LMJJ2LG8TEL06210

Negotiation Guide

Opening Offer

$103,135

Fair Price

$104,635

Walk Away Above

$104,762

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$93,352

Est. Invoice$96,499

Holdback (est.)$3,147

MSRP (Sticker)$104,890

Asking Price$107,890

Markup+$3,000

Est. Dealer Margin on This Car$14,538

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)+$630

Avg Markup (Navigator)+$1,351

% Below MSRP62%

Avg Days to Sell20 days

Avg Sold Markup-$22

Price History

Jul 9, 2026$104,890 → $107,890(+$3,000)

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$0$114,14016d