Deal Sheet: 2026 Navigator Reserve

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LMJJ2LG7TEL10569

Negotiation Guide

Opening Offer

$110,267

Fair Price

$111,767

Walk Away Above

$111,951

• Recent buyers paid ~$706 above MSRP
• Sitting 47 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$99,800

Est. Invoice$103,164

Holdback (est.)$3,364

MSRP (Sticker)$112,135

Asking Price$115,135

Markup+$3,000

Est. Dealer Margin on This Car$15,335

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$1,082

Avg Markup (Navigator)+$1,256

% Below MSRP83%

Avg Days to Sell23 days

Avg Sold Markup-$668

Price History

Jul 9, 2026$112,135 → $115,135(+$3,000)

Cheaper Navigator Reserve Inventory

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$0$109,63517d

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Bud Smail LincolnGreensburg, PA

$0$111,09017d

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$0$114,58517d

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$0$113,39017d

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$0$112,02017d

Bill Collins LincolnLouisville, KY

$0$114,14017d

Bill Collins LincolnLouisville, KY

$0$114,14017d