Deal Sheet: 2026 Navigator Reserve

Kent Parsons Lincoln · Martinsburg, WV · VIN: 5LMJJ2LG5TEL04592

Negotiation Guide

Opening Offer

$110,016

Fair Price

$111,516

Walk Away Above

$111,676

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$99,533

Est. Invoice$102,888

Holdback (est.)$3,355

MSRP (Sticker)$111,835

Asking Price$114,835

Markup+$3,000

Est. Dealer Margin on This Car$15,302

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$1,570

Avg Markup (Navigator)+$3,000

% Below MSRP91%

Avg Days to Sell25 days

Avg Sold Markup-$744

Price History

Jul 9, 2026$111,835 → $114,835(+$3,000)

Cheaper Navigator Reserve Inventory

Hassett LincolnWantagh, NY

$0$109,63516d

Healey LincolnGoshen, NY

$0$106,13516d

Ourisman Lincoln of AlexandriaAlexandria, VA

$0$107,98016d

Bud Smail LincolnGreensburg, PA

$0$111,09016d

Nick Mayer Lincoln MayfieldMayfield Heights, OH

$0$113,83516d

Pugmire Lincoln of MariettaMarietta, GA

$0$114,58516d

Fairway LincolnGreenville, SC

$0$113,39016d

Don Franklin Lincoln ElizabethtownElizabethtown, KY

$0$112,02016d

Bill Collins LincolnLouisville, KY

$0$114,14016d

Bill Collins LincolnLouisville, KY

$0$114,14016d