Deal Sheet: 2026 Navigator Reserve

Ciocca Lincoln of Flemington · Flemington, NJ · VIN: 5LMJJ2LG0TEL03916

Negotiation Guide

Opening Offer

$103,804

Fair Price

$105,304

Walk Away Above

$105,434

• Recent buyers paid ~$706 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$93,953

Est. Invoice$97,120

Holdback (est.)$3,167

MSRP (Sticker)$105,565

Asking Price$108,565

Markup+$3,000

Est. Dealer Margin on This Car$14,612

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold768

Avg Markup+$706

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP67%

Avg Days to Sell24 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$1,217

Avg Markup (Navigator)+$2,250

% Below MSRP87%

Avg Days to Sell23 days

Avg Sold Markup-$716

Price History

Jul 9, 2026$105,565 → $108,565(+$3,000)

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