Deal Sheet: 2026 Aviator Black Label

Randy Marion Ford Lincoln, LLC · Statesville, NC · VIN: 5LM5J9XCXTGL22592

Negotiation Guide

Opening Offer

$96,886

Fair Price

$98,386

Walk Away Above

$97,536

• Recent buyers paid ~$1,701 above MSRP

Price Breakdown

Est. Dealer Cost$86,050

Est. Invoice$88,950

Holdback (est.)$2,901

MSRP (Sticker)$96,685

Asking Price$101,685

Markup+$5,000

Est. Dealer Margin on This Car$15,635

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$891

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell23 days

Avg Sold Markup-$273

Price History

Jul 9, 2026$97,685 → $101,685(+$4,000)

Cheaper Aviator Black Label Inventory

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+$5,000$103,90532d

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+$5,000$96,53539d

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+$5,000$97,50523d

Parks Lincoln of TampaTampa, FL

+$5,000$103,5859d

Lincoln of MelbourneMelbourne, FL

+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d