Deal Sheet: 2026 Aviator Black Label

Herb Chambers Lincoln Norwood · Norwood, MA · VIN: 5LM5J9XCXTGL20972

Negotiation Guide

Opening Offer

$92,158

Fair Price

$93,658

Walk Away Above

$93,096

• Recent buyers paid ~$1,701 above MSRP
• Sitting 39 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$82,356

Est. Invoice$85,132

Holdback (est.)$2,776

MSRP (Sticker)$92,535

Asking Price$97,535

Markup+$5,000

Est. Dealer Margin on This Car$15,179

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)+$4,111

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell21 days

Avg Sold Markup+$1,563

Price History

Jul 9, 2026$93,535 → $97,535(+$4,000)

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+$5,000$97,50523d

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+$5,000$103,5859d

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+$5,000$97,7859d

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+$5,000$96,0559d