Deal Sheet: 2026 Aviator Black Label

Ed Howard Lincoln · Sarasota, FL · VIN: 5LM5J9XCXTGL05842

Negotiation Guide

Opening Offer

$87,697

Fair Price

$89,197

Walk Away Above

$88,751

• Recent buyers paid ~$1,701 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$78,591

Est. Invoice$81,241

Holdback (est.)$2,649

MSRP (Sticker)$88,305

Asking Price$93,305

Markup+$5,000

Est. Dealer Margin on This Car$14,714

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)+$4,127

Avg Markup (Aviator)+$5,000

% Below MSRP8%

Avg Days to Sell18 days

Avg Sold Markup+$1,692

Price History

Jul 9, 2026$89,305 → $93,305(+$4,000)

Cheaper Aviator Black Label Inventory

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+$5,000$103,90532d

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+$5,000$96,53539d

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+$5,000$97,50523d

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+$5,000$103,5859d

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+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d