Deal Sheet: 2026 Aviator Black Label

Mark McLarty Lincoln · North Little Rock, AR · VIN: 5LM5J9XC9TGL23264

Negotiation Guide

Opening Offer

$98,426

Fair Price

$99,926

Walk Away Above

$99,076

• Recent buyers paid ~$1,701 above MSRP

Price Breakdown

Est. Dealer Cost$87,420

Est. Invoice$90,367

Holdback (est.)$2,947

MSRP (Sticker)$98,225

Asking Price$103,225

Markup+$5,000

Est. Dealer Margin on This Car$15,805

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$1,283

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell22 days

Avg Sold Markup-$617

Cheaper Aviator Black Label Inventory

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+$5,000$103,90532d

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+$5,000$96,53539d

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+$5,000$97,50523d

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+$5,000$103,5859d

Lincoln of MelbourneMelbourne, FL

+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d