Deal Sheet: 2026 Aviator Black Label

Herb Chambers Lincoln Norwood · Norwood, MA · VIN: 5LM5J9XC9TGL20039

Negotiation Guide

Opening Offer

$94,365

Fair Price

$95,865

Walk Away Above

$95,450

• Recent buyers paid ~$1,701 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$84,581

Est. Invoice$87,432

Holdback (est.)$2,851

MSRP (Sticker)$95,035

Asking Price$100,035

Markup+$5,000

Est. Dealer Margin on This Car$15,454

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)+$4,111

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell21 days

Avg Sold Markup+$1,563

Price History

Jul 9, 2026$96,035 → $100,035(+$4,000)

Cheaper Aviator Black Label Inventory

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+$5,000$103,90532d

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+$5,000$96,53539d

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+$5,000$97,50523d

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+$5,000$103,5859d

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+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d