Deal Sheet: 2026 Aviator Black Label

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LM5J9XC9TGL19828

Negotiation Guide

Opening Offer

$99,491

Fair Price

$100,991

Walk Away Above

$100,141

• Recent buyers paid ~$1,701 above MSRP

Price Breakdown

Est. Dealer Cost$88,368

Est. Invoice$91,347

Holdback (est.)$2,979

MSRP (Sticker)$99,290

Asking Price$104,290

Markup+$5,000

Est. Dealer Margin on This Car$15,922

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$1,082

Avg Markup (Aviator)+$5,000

% Below MSRP83%

Avg Days to Sell23 days

Avg Sold Markup-$668

Price History

Jul 9, 2026$100,290 → $104,290(+$4,000)

Cheaper Aviator Black Label Inventory

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+$5,000$103,76016d

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+$5,000$103,78516d

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+$5,000$95,78516d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$101,28546d

Lincoln of CincinnatiCincinnati, OH

+$5,000$103,90532d

North Park LincolnSan Antonio, TX

+$5,000$96,53539d

Livermore LincolnLivermore, CA

+$5,000$97,50523d

Parks Lincoln of TampaTampa, FL

+$5,000$103,5859d

Lincoln of MelbourneMelbourne, FL

+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d