Deal Sheet: 2026 Aviator Black Label

Bob Maxey Lincoln, Inc. · Detroit, MI · VIN: 5LM5J9XC7TGL25272

Negotiation Guide

Opening Offer

$93,226

Fair Price

$94,726

Walk Away Above

$93,876

• Recent buyers paid ~$1,701 above MSRP

Price Breakdown

Est. Dealer Cost$82,792

Est. Invoice$85,583

Holdback (est.)$2,791

MSRP (Sticker)$93,025

Asking Price$98,025

Markup+$5,000

Est. Dealer Margin on This Car$15,233

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)+$4,509

Avg Markup (Aviator)+$5,000

% Below MSRP7%

Avg Days to Sell19 days

Avg Sold Markup+$1,810

Price History

Jul 9, 2026$94,025 → $98,025(+$4,000)

Cheaper Aviator Black Label Inventory

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+$5,000$103,90532d

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+$5,000$96,53539d

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+$5,000$97,50523d

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+$5,000$103,5859d

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+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d