Deal Sheet: 2026 Aviator Black Label

Stevens Creek Lincoln · San Jose, CA · VIN: 5LM5J9XC7TGL20847

Negotiation Guide

Opening Offer

$93,806

Fair Price

$95,306

Walk Away Above

$94,456

• Recent buyers paid ~$1,701 above MSRP

Price Breakdown

Est. Dealer Cost$83,308

Est. Invoice$86,117

Holdback (est.)$2,808

MSRP (Sticker)$93,605

Asking Price$98,605

Markup+$5,000

Est. Dealer Margin on This Car$15,297

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory24 vehicles

Avg Markup (All Models)+$5,000

Avg Markup (Aviator)+$5,000

% Below MSRP0%

Avg Days to Sell11 days

Avg Sold Markup+$1,578

Price History

Jul 9, 2026$94,605 → $98,605(+$4,000)

Cheaper Aviator Black Label Inventory

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+$5,000$103,78516d

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+$5,000$95,78516d

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+$5,000$101,28546d

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+$5,000$103,90532d

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+$5,000$96,53539d

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+$5,000$97,50523d

Parks Lincoln of TampaTampa, FL

+$5,000$103,5859d

Lincoln of MelbourneMelbourne, FL

+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d