Deal Sheet: 2026 Aviator Black Label

Wickstrom Lincoln · Barrington, IL · VIN: 5LM5J9XC6TGL22671

Negotiation Guide

Opening Offer

$98,986

Fair Price

$100,486

Walk Away Above

$99,636

• Recent buyers paid ~$1,701 above MSRP

Price Breakdown

Est. Dealer Cost$87,919

Est. Invoice$90,882

Holdback (est.)$2,964

MSRP (Sticker)$98,785

Asking Price$103,785

Markup+$5,000

Est. Dealer Margin on This Car$15,866

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)+$864

Avg Markup (Aviator)+$5,000

% Below MSRP59%

Avg Days to Sell20 days

Avg Sold Markup-$84

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