Deal Sheet: 2026 Aviator Black Label

West Point Lincoln of Sugar Land · Houston, TX · VIN: 5LM5J9XC5TGL19664

Negotiation Guide

Opening Offer

$88,707

Fair Price

$90,207

Walk Away Above

$89,766

• Recent buyers paid ~$1,701 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$79,499

Est. Invoice$82,179

Holdback (est.)$2,680

MSRP (Sticker)$89,325

Asking Price$94,325

Markup+$5,000

Est. Dealer Margin on This Car$14,826

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,693

Avg Markup (Aviator)+$5,000

% Below MSRP13%

Avg Days to Sell18 days

Avg Sold Markup+$1,138

Price History

Jul 9, 2026$90,325 → $94,325(+$4,000)

Cheaper Aviator Black Label Inventory

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+$5,000$95,78516d

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+$5,000$103,90532d

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+$5,000$96,53539d

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+$5,000$97,50523d

Parks Lincoln of TampaTampa, FL

+$5,000$103,5859d

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+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d