Deal Sheet: 2026 Aviator Black Label

Gordie Boucher Lincoln · West Allis, WI · VIN: 5LM5J9XC4TGL06890

Negotiation Guide

Opening Offer

$88,658

Fair Price

$90,158

Walk Away Above

$89,716

• Recent buyers paid ~$1,701 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$79,455

Est. Invoice$82,133

Holdback (est.)$2,678

MSRP (Sticker)$89,275

Asking Price$94,275

Markup+$5,000

Est. Dealer Margin on This Car$14,820

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)+$4,110

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell21 days

Avg Sold Markup+$1,734

Price History

Jul 9, 2026$90,275 → $94,275(+$4,000)

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+$5,000$103,90532d

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+$5,000$96,53539d

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+$5,000$97,50523d

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+$5,000$103,5859d

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+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d