Deal Sheet: 2026 Aviator Black Label

Pugmire Lincoln of Marietta · Marietta, GA · VIN: 5LM5J9XC3TGL24376

Negotiation Guide

Opening Offer

$89,236

Fair Price

$90,736

Walk Away Above

$89,886

• Recent buyers paid ~$1,701 above MSRP

Price Breakdown

Est. Dealer Cost$79,241

Est. Invoice$81,912

Holdback (est.)$2,671

MSRP (Sticker)$89,035

Asking Price$94,035

Markup+$5,000

Est. Dealer Margin on This Car$14,794

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)+$3,980

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell24 days

Avg Sold Markup+$2,197

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+$5,000$103,90532d

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+$5,000$97,50523d

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+$5,000$103,5859d

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+$5,000$97,7859d

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+$5,000$96,0559d