Deal Sheet: 2026 Aviator Black Label

Moses Lincoln · St Albans, WV · VIN: 5LM5J9XC3TGL21591

Negotiation Guide

Opening Offer

$98,861

Fair Price

$100,361

Walk Away Above

$99,511

• Recent buyers paid ~$1,701 above MSRP

Price Breakdown

Est. Dealer Cost$87,807

Est. Invoice$90,767

Holdback (est.)$2,960

MSRP (Sticker)$98,660

Asking Price$103,660

Markup+$5,000

Est. Dealer Margin on This Car$15,853

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$561

Avg Markup (Aviator)+$5,000

% Below MSRP78%

Avg Days to Sell20 days

Avg Sold Markup-$670

Price History

Jul 9, 2026$99,660 → $103,660(+$4,000)

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+$5,000$103,90532d

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+$5,000$96,53539d

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+$5,000$97,50523d

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+$5,000$103,5859d

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+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d