Deal Sheet: 2026 Aviator Black Label

Herb Chambers Lincoln Norwood · Norwood, MA · VIN: 5LM5J9XC2TGL19492

Negotiation Guide

Opening Offer

$98,794

Fair Price

$100,294

Walk Away Above

$99,900

• Recent buyers paid ~$1,701 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$88,559

Est. Invoice$91,545

Holdback (est.)$2,985

MSRP (Sticker)$99,505

Asking Price$104,505

Markup+$5,000

Est. Dealer Margin on This Car$15,946

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)+$4,111

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell21 days

Avg Sold Markup+$1,563

Price History

Jul 9, 2026$100,505 → $104,505(+$4,000)

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+$5,000$97,50523d

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+$5,000$103,5859d

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+$5,000$97,7859d

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+$5,000$96,0559d