Deal Sheet: 2026 Aviator Black Label

Phil Long Lincoln · Colorado Springs, CO · VIN: 5LM5J9XC1TGL08077

Negotiation Guide

Opening Offer

$89,629

Fair Price

$91,129

Walk Away Above

$90,692

• Recent buyers paid ~$1,701 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$80,327

Est. Invoice$83,035

Holdback (est.)$2,708

MSRP (Sticker)$90,255

Asking Price$95,255

Markup+$5,000

Est. Dealer Margin on This Car$14,928

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory395 vehicles

Avg Markup (All Models)-$1,344

Avg Markup (Aviator)+$5,000

% Below MSRP86%

Avg Days to Sell24 days

Avg Sold Markup-$557

Price History

Jul 9, 2026$91,255 → $95,255(+$4,000)

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+$5,000$103,90532d

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+$5,000$97,50523d

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+$5,000$103,5859d

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+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d